About this ebook
Key features of the third edition include:
- Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.
- Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors.
- Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.
- Over 100 international case studies exploring cultural traditions, vendor relations and best practice.
- A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.
This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.
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About the author
Maggie Daniels is an award-winning professor within the Tourism and Events Management program at George Mason University. Her work has been featured in media outlets such as ABC Nightline News, MSNBC, NPR, The Wall Street Journal, The Washington Post, United Press International, US News and World Report, WalletHub and Wedding Planner Magazine.
Carrie Wosicki is the owner of Carried Away Events, a wedding planning and event management company. She has more than 25 years of experience managing corporate and social events, ranging from large trade shows to intimate weddings. She currently runs a non-profit foundation where she raises funds by staging events.
