The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream
Dec 2016 · Hachette UK
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About this ebook
A Fast Company Best Book of the Year
An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future
“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller Execution
How do you tell a real trend from the merely trendy? How, for example, will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the “true signals”—those patterns that will coalesce into a trend with the potential to change everything—and land on the right side of disruption. The future, Webb shows, isn’t something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what’s to come—challenging us to create our own preferred futures.
An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future
“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller Execution
How do you tell a real trend from the merely trendy? How, for example, will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the “true signals”—those patterns that will coalesce into a trend with the potential to change everything—and land on the right side of disruption. The future, Webb shows, isn’t something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what’s to come—challenging us to create our own preferred futures.
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August 11, 2021
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About the author
Amy Webb is a quantitative futurist, CEO of Future Today Strategy Group (FTSG), and a professor of strategic foresight at the NYU Stern School of Business. Amy was recognized as the #4 most influential management thinker in the world by Thinkers50, a biannual ranking of global business thinkers, and won the Thinkers50 Radar Award for The Signals Are Talking. She is the award-winning author of The Big Nine and co-author of The Genesis Machine.
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